Privacy policy

Last Updated: 1 December, 2025

Solelle L. Vardanyan IE, TIN 49970093 (hereinafter, “Solelle”), operates this store and website, as well as all related information, content, features, tools, products, and services (collectively, the “Services”). We provide the Services through the Shopify platform, which enables us to offer a curated shopping experience to you, the customer.

This Privacy Policy explains how we collect, use, and disclose your personal data when you visit, access, or make purchases or other transactions through our Services, or otherwise communicate with us. If there is any conflict between our Terms and Conditions and this Privacy Policy, the provisions of this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using the Services, you confirm that you have read and understood how your personal data is collected, used, and disclosed as described herein.

1. Personal Data We Collect or Process

When we refer to “personal data,” we mean information that identifies you or can be reasonably linked to you or another individual. Personal data does not include anonymized or de-identified information that can no longer be used to identify you.

We may collect or process the following categories of personal data, including inferences drawn from them, depending on how you use the Services.

1.1 Categories of Personal Data Collected

Contact Information: Your name, address, billing address, shipping address, phone number, and email address.
Financial Information: Financial account information, transaction information, method of payment, payment confirmation, and related payment details.
Account Information: Username, password, security questions, preferences, and settings.
Transaction Information: Items you view, add to your cart or wishlist (favorites), purchase, return, exchange, or cancel, as well as your order history.
Communications: Information you provide when communicating with us, such as during customer support inquiries.
Device Information: Details about your device, browser, and network connection, your IP address, and other unique identifiers.
Usage Information: Data regarding how and when you interact with or navigate the Services.

2. General Information

We are committed to protecting your personal data and ensuring its security while using our Services. The purpose of this Privacy Policy is to explain how Solelle handles the acquisition, use, disclosure, and processing of your personal data, as well as your rights regarding such data.

2.1 Use of Data

We use your personal data to provide and improve the Services, fulfill legal obligations, and properly perform our commitments. By using our Services, you consent to the acquisition, use, storage, processing, transfer, and other forms of data handling described in this Policy.

2.2 Definitions

Terms used in this Privacy Policy have the meanings assigned to them in the “General Terms and Conditions” published on the Solelle website unless otherwise specified.

3. Contact Information

3.1 Data Controller

Solelle acts as the controller of your personal data and operates solely online, providing sales within the territory of the Republic of Armenia.

3.2 How to Contact Us

If you have questions regarding your personal data, please contact us at info@solelle.am.
For other inquiries, you may also reach us through our online chat.

4. Information We Collect

4.1 Information You Provide

When you begin using the Services, we may request certain personal data necessary for communication or identification, including but not limited to:

Full name
Delivery and/or residential address
Postal code
Email address
Phone number

4.2 Information Collected Automatically

We may also process:

Details regarding visits to our website and online communications
Technical information about how you access the Services (e.g., device type and browser)
Payment information and transaction details
Communications with us (calls, chat interactions, etc.)
Location information, including IP address
Additional information you voluntarily provide through the website

4.3 Fraud Prevention

To protect Solelle and its users, we use third-party services that assess the device and payment method used on our website. These services help determine whether to approve a payment by checking if a device or payment method has been previously associated with fraudulent or abusive activity.

5. Legal Basis for Processing

5.1 Lawful Processing

Your personal data is processed lawfully when:

Processing is carried out in accordance with legal requirements and your consent has been obtained, except where the law permits processing without consent.

6. Confidentiality of Personal Data

6.1 Confidential Data

Personal data that becomes known to us is treated as confidential and is protected by law.

6.2 Employee Obligations

Employees or authorized individuals who handle personal data are bound by confidentiality obligations and informed of potential disciplinary, administrative, civil, or criminal liability for violating data protection regulations.

7. Use of Personal Data

7.1 Purposes of Use

We use your personal data to:

Provide and maintain the Services
Notify you of changes to the Services
Enable proper use of the Services
Process online purchase transactions
Provide customer support
Analyze and improve the Services
Monitor service usage
Identify, prevent, and resolve technical issues
Send marketing messages or phone calls only with your prior explicit consent, until you opt out
Fulfill other similar purposes not inconsistent with this Policy

8. Data Disclosure to Third Parties

8.1 Service Providers

We rely on trusted third parties to deliver the Services, such as website operation, banking and payment processing, fraud prevention, and risk management. We ensure that these third parties follow appropriate confidentiality and security standards.

8.2 Legal Obligations

We may be required to provide data to governmental authorities such as law enforcement or regulatory bodies.
Personal data is also shared with delivery companies to complete the shipment of your order.

9. Disclosure of Personal Data

Your personal data may be disclosed when reasonably necessary to:

Comply with legal obligations
Protect the rights and property of Solelle
Investigate or prevent potential violations related to the Services
Fulfill other purposes consistent with this Policy

10. Data Storage

10.1 Location of Data

Solelle.am is accessible online worldwide; however, services are provided exclusively within the Republic of Armenia. The website is operated through the Shopify platform, and all data is stored on Shopify servers.
By using the website, you acknowledge and agree that Solelle may transfer or store your data on another platform if it is required for service provision or technical operations.

10.2 Third-Party Processing

We ensure appropriate contractual controls are in place with any third party processing data on our behalf.

10.3 Retention Period

Your data will be retained for up to 5 years to preserve your order history.

11. Data Security

We take reasonable steps to protect your personal data from loss, misuse, unauthorized access, disclosure, alteration, or destruction. Our database operates within Shopify’s highly secured network.

12. Your Rights as a Data Subject

You have the right to:

Withdraw previously given consent (without affecting prior lawful processing)
Submit a complaint to relevant data protection authorities
Access the personal data we process about you
Request correction or modification of inaccurate or outdated data
Request deletion of data that is incomplete, incorrect, outdated, or unlawfully processed (unless otherwise required by law)
Opt out of the processing of your data for marketing communications

If you have concerns, email us at info@solelle.am or file a complaint with the Personal Data Protection Agency.

13. Changes to This Privacy Policy

13.1 Right to Update

Solelle may update this Privacy Policy at any time. The revised version will always be available on our website and will include the date of the most recent update.

13.2 Effective Date

Updates take effect on the “Last Updated” date listed above. Continued use of the Services after changes are posted constitutes your acceptance of the revised Policy.

If there are inconsistencies between the Armenian and translated versions of this Policy, the Armenian version shall prevail.